Social Media Optimization – Facebook Tips All Business Page Owners Need to Know!

Social Media OptimizationTip #1: Brand Your Page with Images

Make sure you’re using all of the photo “real estate” Facebook offers you.
Cover photos are 851 pixels wide and 315 pixels tall. If you upload an image that’s smaller than these dimensions, it will get stretched to this larger size. The image you upload must be at least 399 pixels wide. To get the fastest load times for your Page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes. For images with your logo or text-based content, you may get a higher quality result by using a PNG file.

Page profile pictures are square and displays at 160×160 pixels. The photo you upload must be at least 180×180 pixels. We recommend uploading a square image of your brand’s logo. Rectangular images will be cropped to fit a square.

Page profile pictures display next to your Page’s name around the site, so yours should stand on its own to represent your Page. You can also be creative with how your profile picture and cover photo go together. On your Page’s cover, the profile picture displays 23 pixels from the left side and 210 pixels from the top of your cover photo.

Tip #2: Use Timeline to Its Full Advantage*

When Facebook rolled out Timeline last year they added new features that were designed to make it easier for users to engage with a business’s page. The three biggest features include the cover photo, highlighted posts and the ability to “pin” a post to the top of your Timeline for seven days.

Highlighted posts
Highlighting a post is a great way to bring awareness to an important status update. Add in a big, attention grabbing image that stretches across the whole Timeline and it’s even better. To highlight a status update hover over the top right corner of a status update and click on the “star” icon. This will expand the post across the width of the Timeline.
Pin Feature – Pin feature

We recently used the “pin” feature to highlight our 3 Page Website Giveaway, which can be found here: http://statictab.com/34xx7dc. The post is relevant for several weeks so by pinning it to the top of our Page, our users will be reminded of it every time they visit. To pin a post hover over the top right corner of a status update and click on the “pencil” icon. A drop down menu will appear and you can click on “pin to top.” This will pin the post to the top left hand corner of your Facebook Page for seven days.

Cover photo
Change out your cover photo on a regular basis. Changing your cover photo keeps your page fresh and the change announcement appears in your followers’ news feed, reminding them of your presence. You can feature different sides of your business and get creative to go along with holidays and special occasions.

Tip #3: Integrate content*

Don’t feel pressured by trying to post original content to your Facebook Page several times a day. Instead, tune in to some other experts and thought leaders in your industry and share some of the information they’ve generated. The key is to find a nice balance between information pulled from your business’s resources and outside tips and articles that will benefit your fans. Successful business pages either create or find the best information for their users and provide it to them in one easy-to-find place.

Tip #4: Use Facebook Apps*

Facebook apps can help you take your engagement and marketing efforts to new levels. Apps are a great way to get more content and information in front of your fans and can be created for virtually any marketing effort. Here are some ideas to get you started:

  • Photo/Video Contest
  • Voting Contest
  • Coupon giveaway
  • Welcome Page
  • Newsletter integration

The list goes on and on. But essentially, Facebook apps can boost your brand awareness, generate traffic to your site, help you engage with your customers, generate leads for your business and build customer loyalty.

Tip #5: Show up on a Regular Basis*

To have a rewarding presence on social media you must attend to it. You can’t post on Facebook once a week — or tweet or blog for that matter — and expect to get anything of value out of it. There are conflicting reports about the times of day that are optimal for posting, but according to Facebook, restaurants that post between 7:00 am and 2:00 pm get the best engagement and same goes for retailers that post from 8:00 am to 2:00 pm.

Keyhole Graphics provides Social Media Optimization and Design. Visit http://www.keyholegraphics.com/SocialMedia_in_NJ/ for more information or drop us an email at Jay@KeyholeGraphics.com for help with any of the above!

*Tips #2-5 can be found at: http://www.business2community.com/facebook/8-must-know-facebook-tips-for-small-businesses-part-1-0404392

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